Chandra, a fashion and accessories brand established in Switzerland by Trang & Aurélien Spiegelberg.
Launched in Vietnam, 2015, Oddds created the brand’s identity, palette and visual language romanticizing on women's sensibility and quintessential style. The brand's icon of a symmetrical Cat with a Rose resting amidst the top of its head - a symbol of simplicity, playfulness and purity; a representative for both cats and women.
The gentle curl of "R" within the logotype represents the poise tail of a cat. Collaterals are extended to business namecards, sealing stickers, clothing tag, thank you card, retail paper bags, envelopes and packaging.